Hootsuite Acquisition Campaign

Art Direction • Graphic Design • Animation

To coincide with Hootsuite new brand video, we launched a series of new Facebook ads targeting the South East Asia self-serve market.

The target audience for self-serve users are mainly practitioners and social media managers who are actively managing the social media account of the company. Ads were positioned with clear descriptions of how Hootsuite can be an efficient tool to help better manage their daily challenges.

Results

The campaign improved the click-through rate by 20% and static ads outperformed the animated ads.